PDT an Astronics Company: Product Design and Development Firm in Chicago, IL

Design Research
& Strategy

Research at PDT is conducted by our design team for one very simple reason – empathy. In order for our designers to solve a problem, address a need or delight the user, we must first understand the perspective of key stakeholder groups, including, but not limited to the consumer.


With these rich insights in hand, we begin the journey to uncovering how they fit within the context of your business objectives.

  • Domestic and internationally experienced research team
  • Our research experience spans a wide range of challenging environments, such as:
  • Hospitals
  • Airports
  • First responders
  • In-home
  • We help you select the right approach for your program and goals:
  • In-person
  • Virtual
  • Mobile
  • Innovation workshops
  • Project scope: Agile to Depth
  • Persona development
  • Uncovering user needs, emotions and preferences
  • User journey and use case scenario development
  • Create prototypes (physical and virtual)
  • Concept testing
  • Voice of the Community
  • Voice of the Customer (VoC)
  • Voice of the Business (VoB)
  • Data visualization to jump start concept exploration

In-Person Concept Testing


It is beneficial to observe first-hand how a user interacts with a prototype. We adjust the concept and questions to quickly enhance our understanding.

User & Product Journey


Visually mapping out how your targeted user or product is moving and behaving in a variety of environments can be incredibly helpful to uncover untapped opportunities.



Concept Visualization


By leveraging our design team to conduct and analyze the research, we can quickly visualize a range of conceptual scenarios that address both the user and your business goals.



Mobile Research


What better way to get to know your real users, than to have instant access to their feelings and behaviors at those key moments of their product journey.

Virtual Research


Don’t have the time or desire to travel? Virtual research allows our team to rapidly uncover rich insights from a distance.


Deep Experience


Our research and design team has conducted shop-alongs in our local stores, managed large user groups on mobile & virtual platforms, sat shotgun with first responders in the field and been live in operating rooms in Europe and Asia.

Innovation Workshop


Do you have an idea but unsure where to start? Our structured workshops are customized to provide clarity with our multi-disciplinary team.



Data Visualization


This helps our design team and clients quickly comprehend complex, unorganized research data.

Voice of the Community


The best way to help guide your team is to holistically understand your business objectives with VoB, and combining data with rich VoC user insights supported by the latest technologies.


Next-Generation Ambulatory Infusion Pump

Ozonated Water Hand Rinsing Device

Tactical Manpack (MP) Radio




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