PDT an Astronics Company: Product Design and Development Firm in Chicago, IL
Cobra Radar Detectors | PDT

Cobra saw an opportunity to leverage design to become the leader in the radar detector industry.

Cobra Radar Detectors

Cobra Radar Detectors | PDT

PDT has lead the industrial design of Cobra's core radar detector business since 2000. By working together on a grueling 2 year cycle for the past eleven years, we have evolved the designs to help Cobra establish a strong brand, keeping them at the forefront of consumer desires.

Leading Industrial Design

Cobra Radar Detectors | PDT

Our team's active scouting efforts helped predict design influences, enabling alignment with visionary, breakthrough and highly commercial automotive design.

Active Scouting Efforts

Cobra Radar Detectors | PDT

Imitation is the finest form of flattery. Soon after launch many manufacturers followed suit with remarkably similar details.

Trend Setting

Cobra Radar Detectors | PDT

A consistent format and core layout continually met the needs of drivers and has therefore not necessitated a change to date.

Timeless Design

Cobra Radar Detectors | PDT

However while necessity drives innovation, technology enables execution- from the adoption of next generation display types to pushing manufacturing processes to a cost competitive level. The Cobra radar detector line continues to respect the desires of its customer base while evolving to bring increased control and comfort.

Consistent Innovation

Cobra Radar Detectors | PDT

By paying attention to the fine detail through every step of development and working closely with suppliers, we ensured that we kept focus on innovating within a highly price sensitive market. The result is no unforeseen compromises when features are taken to mass production.

No Compromises

Cobra Radar Detectors | PDT

Multiple SKU's, multiple price points. PDT worked with Cobra to establish a strong brand identity that can be dissected across the line without diluting the experience or the value.

Strong Brand Identity

Cobra Radar Detectors | PDT

Cobra and PDT proved that design is a good strategic investment that can be leveraged to propel a brand to the top.

A Strategic Investment for the Cobra Radar Detector

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