PDT's CEO Describes how to Innovate by Leveraging Strategic Product Planning

 

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"When a client tasked Mark Schwartz with developing a new folder, he went back to school. He handed students disposable cameras to document how they used similar products.

 

From that, Product Development Technologies Inc. ideated a folder that opened from the top, not the side, so students could retrieve papers out of their backpacks without emptying the contents."

 

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