Research at PDT is conducted by our design team for one very simple reason – empathy. In order for our designers to solve a problem, address a need or delight the user, we must first understand the perspective of key stakeholder groups, including, but not limited to the consumer.

With these rich insights in hand, we then begin the journey to uncovering how they fit within the context of your business objectives.

Domestic and internationally experienced research team
Our research experience spans a wide range of challenging environments, such as:
Hospitals
Airports
First responders
In-home
We help you select the right approach for your program and goals:
In-person
Virtual
Mobile

Innovation workshops
Project scope: Agile to Depth
Persona development
Uncovering user needs, emotions and preferences
User journey and use case scenario development
Concept testing
Voice of the Community
Voice of the Customer (VoC)
Voice of the Business (VoB)
Data visualization to jump start concept exploration

Development Research

In-Person Concept Testing

Very beneficial to observe first hand how a user interacts with a prototype and adjust the concept and questions, as needed, to quickly enhance our teams understanding.

User/Product Journey

Visually mapping out how your targeted user or product is moving and behaving in a variety of environments can be incredibly helpful in uncovering untapped opportunity.

Concept Visualization

By leveraging our design team to conduct and analyze the research, we are able to quickly visualize a range of conceptual scenarios that address both the user and your business goals.

Mobile Research

What better way to get to know your real users, than to have instant access to their feelings and behaviors at those key moments of their product journey.

Virtual Research

Don’t have the time or desire to travel? Virtual research allows our team to rapidly uncover rich insights from afar.

Deep Experience

Our research and design team has conducted
shop-alongs in our local stores, managed large user groups on mobile & virtual platforms, sat shotgun with first responders in the field and been live in operating rooms in Europe and Asia.

Innovation Workshop

Do you have an idea but are unsure where to start? Our structured workshops are customized to provide clarity with our multi-disciplinary team.

Data Visualization

This not only helps our design team, but it equally helps our clients better and more quickly comprehend complex, unorganized research data.

Voice of the Community

The best way to help guide your team is to holistically understand your business objectives (Voice of the Business, VoB) and pair that data with rich user insights (Voice of the Customer, VoC) that are supported by the latest technologies.